FOR IMMEDIATE RELEASE

Varsity Messaging Launches to Help College Athletes Turn Fan Connections Into Earning Opportunities

Platform brings personalized video messages, Varsity Club memberships, and business endorsement videos together in one place.

Varsity Messaging today announced its launch, introducing a platform designed to help college athletes earn income through personalized content and direct connections with their supporters.

The platform gives athletes a place to offer personalized video messages, build a recurring membership community through Varsity Club, and participate in business endorsement opportunities. Athletes set their own prices and choose which available services to offer.

For fans, Varsity Messaging creates opportunities to connect with athletes through birthday greetings, congratulations, words of encouragement, and other personalized video messages. Supporters can also join an athlete’s Varsity Club to access the content and experiences described in that athlete’s membership offering.

More Ways for Athletes to Participate

Varsity Messaging is built around the idea that an athlete’s connection with supporters can have value across sports and levels of competition. A meaningful audience may include family, friends, alumni, local supporters, and fans who have followed an athlete’s journey.

The platform serves collegiate athletes across NCAA Divisions I, II, and III, as well as NAIA, NJCAA, and NCCAA programs. Its offerings include:

• Personalized Video Messages: Athletes create individual messages for fans celebrating milestones, recognizing accomplishments, or seeking encouragement.
• Varsity Club Memberships: Athletes offer recurring access to updates and content, with membership details available on their individual pages.
• Business Endorsement Videos: Participating athletes can offer promotional videos for businesses, subject to the applicable terms and permitted uses.

Supporting Athlete Entrepreneurship

Beyond individual transactions, Varsity Messaging provides a setting where athletes can gain practical experience presenting an offer, setting prices, promoting their services, creating content, and communicating with customers.

Athletes remain responsible for understanding and following the rules that apply to their participation, including institutional policies, governing-body requirements, income reporting, and tax obligations.

Varsity Messaging is inviting eligible collegiate athletes to create their profiles and begin developing their offerings. Coaches, athletics administrators, compliance professionals, and athlete representatives can contact the company for information to share with interested athletes.

About Varsity Messaging

Varsity Messaging is a platform connecting collegiate athletes with fans and businesses through personalized video messages, Varsity Club memberships, and business endorsement videos. The company’s mission is to help athletes turn meaningful connections into opportunities to earn and develop their personal brands.