1. Game-day routines
What you pack, your pregame meal, your playlist or how you prepare mentally.
YOUR STORY. YOUR SUPPORTERS. YOUR FUTURE.
Give your supporters
a way to back your journey.
Create personalized videos and messages, build an optional Varsity Club, and opt into business endorsement videos. Earn through your own work while setting a schedule that fits your academics and athletics.
01 · PERSONAL CONNECTIONS
Video Messaging
Make a fan’s day with a message made just for them.
College athletes, cheerleaders, and dancers: set your listed prices. Keep 100% of that listed amount. Varsity’s platform fee is added separately for the customer.
- Record birthday greetings, encouragement and celebrations for fans or someone they love.
- Set separate video and message prices, clearly list your minimum video length, and choose your weekly request capacity.
- Review requests before accepting, then deliver each accepted standard order within seven days.
- Optionally offer 24-hour rush videos with your own added price. Rush orders must be accepted within six hours and delivered within 24 hours from payment.
- Participate without exclusivity or a long-term commitment
ILLUSTRATIVE BOOKING
Your video price$50.00
Your listed earnings$50.00
Customer platform fee*$10.00
*Personal orders add a 20% customer platform fee. Processing costs come from Varsity’s fee.YOUR PRICE. YOUR SCHEDULE.
02 · KEEP THE CONNECTION GOING
Varsity Club
Your following. Your content. Your club.
Give your followers a reason to connect beyond the public feed. Share member-only written updates, photos and videos about your college journey and build an opportunity for recurring monthly income.
- Set your monthly price and membership benefits.
- Choose daily, weekly, monthly or a custom posting commitment.
- Keep your advertised athlete rate; the platform fee is added for the customer.
- Build a schedule that fits academics and athletics.
One content item weekly is recommended. Members see your minimum commitment before joining. Club content is shared with your members rather than personalized for each subscriber. Enable member questions to gather ideas for a shared Q&A update.
Set up your Varsity Club ↗VARSITY CLUB CONTENT IDEAS
Your everyday moments can be your fans’ favorite content.
You don’t need a production crew. Start with something you already experience, explain why it matters to you, and share it consistently.
2. A day in your college life
Show how you balance classes, studying, practice and downtime.
3. Practice reflections
Share a skill you’re improving, what you worked on or a lesson you learned that week.
4. Road-trip journals
Reflect on a new city, a favorite meal or the experience of traveling with your team after the trip.
5. Beyond the uniform
Let members get to know your hobbies, favorite campus spots, academic interests and ambitions after graduation.
6. Weekly member Q&A
Answer a few questions about your routines, experiences and goals in one update shared with all members.
Use a written update, a photo with a caption or a short video. These posts are shared with your club members, not personalized for each subscriber.
Get permission before featuring teammates or others, follow school rules, and keep restricted team information, private spaces and real-time travel details out of posts.
03 · OPTIONAL BRAND VIDEOS
Business Endorsements
A separate offer.
A price you control.
A personal video celebrates a fan, friend or family member. A business endorsement promotes a brand, product or service. The recording may be similar, but the business receives commercial usage rights you agree to provide.
Set a higher business rate
Commercial promotion has a different value from a personal greeting. Set your business price separately to reflect the requested work and usage rights. You decide which opportunities to accept.
Create a brand-ready message
The business provides a script or brief. Review it before accepting, then record the agreed endorsement in your own voice. Your published offer should clearly describe what the brand receives.
Let the brand share it
Your offer can authorize the brand to publish the approved video across its own social-media channels. Review the brand’s script and intended social channels before accepting. The order covers video production and the permitted brand social sharing.
Personal greeting vs. business endorsement
Personal: “Wish my brother a happy birthday.” Personal, noncommercial enjoyment and sharing.
Business: “Record an introduction to our local business for our brand’s social channels.” Commercial promotion with agreed usage rights.
Illustrative prices: You might list personal videos at $50 and business endorsements at $250. These are examples, not required prices. At a $250 listed business rate, Varsity adds a $75 customer platform fee and your listed earnings remain $250.
You keep your advertised business rate; Varsity adds a separately disclosed 30% customer platform fee. Varsity’s business order is for the video, not a multi-service sponsorship package. Appearances, posting on your own accounts and larger partnerships are outside this order. A brand may privately provide contact details so you can explore those opportunities directly off-site, if you choose. Varsity does not negotiate or manage those arrangements.
Opt in during profile setup, publish your business offer and separate price, and accept only opportunities that fit your interests and applicable school requirements.
Register and explore business opportunities ↗GETTING STARTED
Your account. Your choices.
- Register using your school-issued .edu email and confirm the verification code.
- Select your sport or activity. Add your official school/team profile link for review; this link is optional for cheerleaders and dancers whose school does not publish a page. School affiliation still requires approval.
- Share your story, school, sport and photo. Add your optional social profiles so fans can follow you across your channels.
- Set your prices, minimum video duration and weekly request capacity.
- If you offer Varsity Club, clearly state member benefits and your minimum posting commitment.
- Complete Stripe-hosted banking and tax onboarding, then submit your profile for approval.
Disclose your Varsity activity under your school and governing-body requirements and the platform’s participation rules. Personalized orders have seven days for acceptance and seven days after acceptance for delivery.
College athletes, cheerleaders and dancers can participate. Earnings depend on purchases and membership retention; income is not guaranteed.
Build your next chapter.
Your audience can grow with you after graduation. Update your profile as a graduate, professional athlete, creator or career professional, and keep offering videos and club content. Employment details are optional.
Download weekly, monthly and yearly revenue reports with transaction details and separate earned, transferred, pending and refunded totals. You remain responsible for taxes and school or governing-body reporting. You can also request account closure when you choose.
Tell supporters what you’re working toward, publish clear offers and choose commitments you can consistently fulfill. Consult your compliance office about school and governing-body requirements.
Ready to share your story?
Start with the experiences you want to offer and the time you can commit.
Create your athlete account ↗Athlete, Spirit Squad & NIL Questions
For registration guidance, school compliance offices, agents or NIL program inquiries, email nil@varsitymessaging.com. For account or order problems, contact support@varsitymessaging.com.